To help promote their new weed-centric sitcom, Disjointed, Netflix asked us to develop an experience like no other: create an entire line of branded cannabis. The Netflix Collection featured custom weed strains for over a dozen Netflix originals, such as Arrested Development, Lady Dynamite, and Bojack Horseman. My team designed everything from packaging to paraphernalia, and our production efforts culminated with a pop-up shopping event where customers could purchase strains from their favorite series.

My role on this project encompassed a variety of illustration needs: designing and illustrating all imagery seen on our strain jar packaging, repurposing artwork for tote bags and t-shirts, creating enamel pins and stickers start to finish, plus painting two murals inside our pop-up.

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Even though our products had very limited availability, The Netflix Collection managed to reach fans all over the country. Achieving an estimated 330,000,000 impressions, this activation broke new ground in television marketing.

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Team:

Client - Netflix

Executive Creative Director - Jonathan Santoro

Senior Art Director - Claire Fraze

Lead Writer - Anthony Ciolino

Lead Designer - Noah Atkinson

Concept Artist - Meggy Kawsek

Producer - Jenn Gore

Associate Producer - Talia Nutting

Account Director - Nicole Rehling

Awards:

Cannes Entertainment Lions - Shortlist - Innovation in Branded Content

Clio Entertainment Awards - Gold - Events/Experiential

Clio Entertainment Awards - Silver - Partnerships & Collaborations

Clio Entertainment Awards - Bronze - Innovation