With a launch campaign on the way, Clinique was looking for some commercial ideas for their new product, BIY: Blend It Yourself Pigment Drops. My team wanted to portray a number of use cases for this versatile skincare component, so we developed three different directions.

Direction 1 - My Night Out:


Direction 2 - My Morning Rush:


Direction 3 - My Fun in the Sun:


While demonstrating how to pair the drops with other Clinique products, each direction also ties in familiar scenarios and varied main characters. As a storyboard artist, I helped my team hit all the right notes in set design, shot composition, and product placement.