Combining style, comfort, and performance, Asics’ line of HyperGEL-yu sneakers aren’t just the shoe for something, they’re the shoe for everything. Highlighting these elements was the core concept behind my team’s pitch for a HyperGEL-yu promotional campaign, which included social content concepts, print ads, signage, and more.
I stepped in to illustrate several images helping sell our ideas for the campaign’s look and feel. Each image features relatable, every-day scenes composed to emphasize the flexibility of this shoe line. Utilizing crisp linework and minimal color, my images paired easily with the visual style of Asics’ branding.