One part traveling photo booth, one part digital experience, The Free Rick Road Show recreated Rick’s time in Galactic Federation prison from the end of Rick and Morty season two. Complete with a life-size Rick and fabricated prison pods, fans could enter a pod and have their photo taken alongside Rick and other fans. Every participant left the booth with photo prints of their time in the slammer, along with a unique prisoner code that led them to our online Galactic Federation Prisoner Database.

 
 

An archive of all prisoners, users could browse our database at random and discover new alien intel, inspect prisoner rap sheets for bonus content, or simply enter their code to view a digital copy of their photo optimized for social sharing.

My main roles on this project were vectorizing dozens of in-show alien prisoners, illustrating the prison pod designs, plus creating the layout and specs for our photo prints.


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Traveling across the country in tandem with The Adult Swim Drive-In, Free Rick made stops in ten U.S. cities, topping it off with a showcase at New York Comic Con. By the end of the tour, we had processed over 8,500 prisoners, with thousands more visiting our database online. Take a look here:

Case Study:

 
 
 

Team:

Client - Adult Swim

Executive Creative Director - Jonathan Santoro

Lead Writer - Anthony Ciolino

Senior Designer - Noah Atkinson

Lead Developer - Brandon Romano

Developer - Elvin Marmol

Developer - Ryan Farrell

Senior Producer - Kathryn Farwell

Account Supervisor - Nicole Rehling